For Crystal Lake (a Facebook social game) I was responsible for all art & animation from the UI to the characters & environment.
We were a 4 man team competing with Zynga's fast-follow empire, so I learned a lot about economy in art & design. The goal was to develop an art process that could be created quickly while still looking polished. Drawing & animating in Adobe Flash was perfect for that.
Scribblenauts was a big inspiration for this style - a sketchy vector look with segment animation drawn in a unified palette of bold colors.